By Macy Griffin
It was declared in 1978 that “video killed the radio star” by the Buggles. While this was in reference to the emergence of MTV and music becoming as much a visual experience as it was an audio experience.
Smartphones have actually started to shift society into killing the tv star. It’s nearly 40 years later and the most musical element of the MTV network is now their awards show. Even the awards given are more of a popularity contest than anything commenting on artistic talent. While we are now all tapping away at our screens, Facebooking or snapping, one thing that radio can provide that tv doesn’t is simple: the ability to multi-task.
With the recent publication of the 2017 Podcast Statistics done by Edison Research, there is no denying the growth in this side of the media industry. Podcasts are growing more and more each year at an incredible speed.
Many will argue that podcasts are separate from radio. While that is true, the top performing podcasts often come out of radio stations or are hosted by people who professionally work in radio. Radio stations can provide excellent audio quality. The higher the quality, the more listeners that show brings in.
Another reason for the growth in this format is that anyone can do it. Youtube is successful, not because they produce shows, but because for over 10 years they have given the average person the ability to make content that they can share with the world. Podcasting is going through a very similar process.
All in all, the future of radio is showing upward trends and a rapidly growing audience. We are seeing witnessing the evolution and revival of the art form that is radio.